Web Copy Writing

Is Your Website Like A Bad Salesman?

Is Your Website Driving People Away?

The words on your website are all your visitors see before deciding whether or not to click away to another. If it's not up-to-scratch then it's likely they'll be off somewhere else. Unlike copy written for the offline world, web copy requires a different approach in order to be effective.

A common mistake made by many is to write content for a traditional offline audience and then publish it online. The fact is copywriting pinciples that work offline through such mediums as print advertising and direct mail don't necessarily work on the Web. Without knowing it, copywriters can often write sales information that actually prevent sales.

Flashy presentation will never compensate for poor copy. When was the last time you bought from a website that looked good, but didn't provide any convincing text, on your first visit?

Web users are fickle and quite rightly so. The average consumer is bombarded with anything between one and five thousand advertisements every day through TV, billboards, newspapers, radio. When they look for information online, you can be sure that they won't want to see any more. They'll click away. Corporate jargon; they'll click away. Needless self-promotion and posturing; they'll click away.

Our philosphy is simple; put the visitor first.